Due to her years of experience in the industry, Miss Evelyn understands what it is like to be involved on both sides of the business. She understands what is necessary for the artist to succeed at their craft and knows what clients expect when hiring an artist to create their vision. This insight allows Miss Evelyn to effectively teach each student about the techniques useful for targeting new accounts, developing strong client relationships that will build a strong client base, approaching intended markets and establishing excellent customer service, and teaching them how to achieve their personal ambitions by sharing her personal experiences and failures with them. Educating her students on the diverse markets within the industry is a key part of the course.

Since the conception of Petra Alexandra, Inc. in 2004 Miss Evelyn has been responsible for her students work being published in "O" magazine, Trace, Clam, 100 Women shot by the famed Marc Baptiste, Paper City covers shot by Gray Scott and Surface magazine, her artists have also been commissioned on Target Commercials, Today Show, Access Hollywood, E! News, Product Campaign's and Look Books, and have had the pleasure of participating behind the scene on a Fantasia cover shoot, Access Hollywood, TV guide, Target Commercials, Essence Magazine, and so much more. The demand for Miss Evelyn's artists has grown in the past years, as clients have been pleased with the standard of excellence provided by her graduates.

At Petra Alexandra, Inc. we will continue to strive in ensuring that the industry will notice and appreciate the high standard we set for all of our graduates.

For those interested in going on further from just learning the art of makeup, a portfolio class is also offered, this entails building a professional portfolio that will secure agency representation.

REGISTRATION / ENROLLMENT

Prices, course, schedule and registration details, along with your specific needs are discussed by phone only.

All courses are open to students from all over the world. Course places are allocated on a first come first served basis and students are encouraged to forge their own schedule.

All tools and supplies needed for class is provided by Petra Alexandra, Inc. (please query)

You may also contact Ms. Evelyn via e-mail at: godoperates@petraalexandra.com

PROGRAMMES

. Comprehensive training in the genres of makeup (please query)

. Creating the perfect brow

. Creating flawless applications without the aide of retouching

. Age of Illusion

. Airbrushing and prosthetic makeup, known as F/X

. Portfolio 101 - Building a professional portfolio that will secure agency representation

. Grooming and Branding

. Exposure to the many industry secrets

. Experience behind the scene (to assist on a professional set/shoot)

IMPORTANT

Please note Petra Alexandra, INC is not a cosmetology school, we are not licensed by the State of New York, nor are we an employment agency, however we are incorporated. We are a private school that merely teaches makeup and useful skills needed for entering the fashion, television and music industry.

Students may request a certificate upon completion of our programme. Please note this is not encouraged in fashion industry in order to perform as a professional makeup artist. Should you have any queries please feel free to ask.

GET THE FACTS

Petra Alexandra, Inc. encourages those seeking education in the field of makeup artistry to get the FACTS, and research the schools of their interest.

1. If a school claims to have worked with celebrities (making reference to themselves as celebrity makeup artist, as this term is used loosely), they are under obligation to present to you proof of their credibility in the form of press, magazines (this is known as tear sheets) or a reel showing their name / credit. i.e.:

MISS EVELYN'S PRESS

2. Show work of their graduates, i.e.: Meet some of the graduates of Petra Alexandra, Inc.

3. Make sure the school is licensed by the State in which it operates and/or is Incorporate, to ensure accountability

4. Do a search on the instructors name to ensure credibility

5. What does that school specialize in

6. Number of students in the class. This is to ensure your specific needs will be met and you will not get lost in the numbers.

7. What happens after completion of the course (please note a school is not under obligation to find work for graduates unless they facilitate an employment agency)

8. What are you paying for?

9. Does the school offer assistance in securing an agent upon graduation? And do they provide leads or have current contact within the industry

REVIEWS

"IN MY YEARS OF BEING IN THIS BUSINESS, I HAVE WORKED WITH OVER 200 MAKEUP ARTIST A WEEK TAPING STORIES FOR E! News, I HAVE WORKED WITH SOME OF THE BEST, THE PAT MCGRATH'S, AND MANY OTHERS, AND NEVER HAVE I SEEN ANYONE WITH "YOUR" TECHNIQUES AND TOOLS, NEVER! I HAVE TO DO A STORY ON YOU. MAY I HAVE YOUR CARD..."?
-Amy Silverberg
E! News producer

"HURRY UP AND GET BACK TO NEW YORK, WE HAVE WORK TO DO, IT HAS BEEN TWO WEEKS OF HELL WITH OUT YOU HERE."
In my absence to London
-Gray Scott
Photographer

"ON A SCALE OF 1 TO 10, VANESSA, YOUR MAKEUP IS AN 11."
-Mark Romanek
CMA Award winner and three time Grammy award winning Director

"I HAVE ASSISTED SAM FINE, I HAVE ASSISTED JAY MANUEL, BUT NEITHER OF THEM TAUGHT ME THE TECHNIQUES YOU HAVE SO GRACIOUSLY SHARED WITH ME."
-Velente' Frazier
Make-up artist to Tyra Banks and America's Next Top Model

"IT'S NEVER MAKEUP FIRST, THE PRELIMINARY IS INTERNAL. EVERY FACE THAT MISS EVELYN CREATES IS IT"S OWN IMMACULATE CONCEPTION, FROM DRAMATIC TO SULTRY, SOFT TO SUBTLE, EVERY WORK OF ART IS POLISHED TO PERFECTION AND DELIVERS WITH CARE, PROFESSIONALISM, CREATIVITY AND CONCERN, SHE BRINGS SUCH A SPIRIT TO THE SET".
-Stephanie Scott
Associate Beauty Editor of Essence Magazine

"HER TALENTS GO BEYOND THAT OF MAKEUP, A DIRECTOR SHE TRULY IS."
-Elizabeth Watson
The Albert Watson Agency

"THIS WOMAN UNDERSTANDS BEAUTY BETTER THAN ANYONE ELSE I KNOW...TRULY."
-Christie Dinham
Model Agent, Karin Models
Founder of Fashion How

"IT'S CLEAN, I'S FINISHED WITH DEFINITION AND VARIES DEPENDING ON WHO MISS EVELYN IS WORKING WITH."
-Sandra Martin
Fashion Co-ordinator of Essence Magazine

"VANESSA HAS THE MOST IMPRESSIVE PRESENTATION AND TECHNIQUES OF ANY MAKEUP ARTIST I HAVE EVER SEEN OR WORKED WITH, EACH TIME I'VE SEEN MISS EVELYN DO MAKEUP IT HAS BEEN EQUALLY DIFFERENT BUT EQUALLY BEAUTIFUL."
-Tippy Shorter
Owner of Luxe Salon in New York

"VANESSA POSSESSES THE UNCANNY ABILITY TO TAKE ORDINARY OBJECTS AND TRANSFORM THEM INTO SPECTACULAR ART PIECES. YOU CAN SEE THIS WITH HER UNCONVENTIONAL TOOLS AND APPROACH TO APPLYING MAKEUP. HER ROLLER PIN TECHNIQUE LEAVES A FLAWLESS CANVAS, WHICH SHE THEN SCRUTINISES WITH A MAGNIFYING GLASS, AS MISS EVELYN FROWNS UPON RETOUCHING. HER SIGNATURE "WET BROW" HAS BROUGHT FRESHNESS TO COUNTLESS FASHION PAGES."
-Marcia Fingal
Director of "A Slice of Guyana"

"ROLLER PINS... FACE MASK... BLOWING MAKEUP... PAINT EASEL... DOCTOR UTENSILS... CARPENTER TOOLS... MISS EVELYN APPROACHES THE ART OF APPLYING MAKEUP LIKE A SURGEON, ALWAYS METICULOUS, FLAWLESS, SURREAL. A POET WITH A PEN IN HAND, AN ARTIST WITH AN EASEL, A SURGEON WITH A SCALPEL AND AN EVANGELIST WITH THE WORD OF GOD."
-Veronica Chamlee

"THESE GIFTS HAVE ENABLED ME TO PRESENT AN AWARENESS OF THE NEED FOR GOD IN ONES LIFE. THIS IS MY MINISTRY, IT IS A MAKEOVER RATHER THAN JUST MAKEUP."
-Vanessa P.A. Evelyn
As quoted in the Gleaner

"EVERYONE ON THE SET OF THE LISA BONET SHOOT WAS AMAZED WHEN MISS EVELYN PULLED OUT HER SILVER-PLATED OPERA GLASSES TO CLOSELY MONITORED HER DELICATELY APPLIED MAKE-UP CHANGES."
-Joicelyn Dingle
As quoted for contributor page of Honey Magazine

As a full service company we focus on all aspects of beauty, image development and presentation.
Here we intend to give personal attention to our students, treating them as individuals, and helping them to achieve their dreams.