Due to her years of experience as a sought after makeup artist working within the industry, Miss Evelyn understands what it is like to be involved in both sides of the business. She understands what is necessary for the artist to succeed at their craft and she knows what clients expect when hiring an artist to create their vision. This insight allows Miss Evelyn to teach each student about the techniques useful for targeting new accounts, talks in depth about developing strong relationships with clients that will build a strong client base, approaching their intended market and establishing excellent customer service, and teaching them how to achieve their personal ambitions by sharing her personal experiences and failures with them. Educating them on the diverse markets within the industry, which includes: fashion, beauty, music, stage, television, commercial print, editorial, catalogue, film, runway shows, weddings and special effects is also a key part of the course.
Since the conception of Petra Alexandra, Inc. in 2004 Miss Evelyn has been responsible for her students work being published in "O" magazine, Trace, Clam, 100 Women shot by the famed Marc Baptiste, Paper City covers shot by Gray Scott and Surface magazine, her artists have also been commissioned on Target Commercials, Today Show, Access Hollywood, E! News, Product Campaign's and Look Books as well as had the pleasure of participating behind the scene on a Fantasia shoot, Access Hollywood, TV guide, Target Commercials and so much more.
The demand for Miss Evelyn's artists has grown in the past years, as clients have been pleased with the standard of Excellence provided by Petra Alexandra, Inc.
You may also click on the link to read the review from "O" magazine
At the Academy Miss Evelyn will teach the art of makeup hands on, the standard programme offers the following at your request:
. Training in creating the perfect brow
a. Miss Evelyn's signature "Wet" brow, as seen featured in
Essence magazine.
b. Standard brows (plucking, shaving, reconstruction)
. Creating a flawless application without the aide of retouching.
. Airbrushing and prosthetic makeup, known as F/X
. Building a professional portfolio that will secure major agency representation
. Grooming - Learning the significance of personal presentation, good work ethics, and professionalism.
. Exposure to the many industry secrets
. Experience behind the scene (to assist on a professional set/shoot)
Our aim at the Academy along with teaching the art of makeup is empowering our students with the tools and knowledge needed to be successful at their work. We also strive to ensure that the industry will notice and appreciate the high standard we set for all of our graduates.
All courses are open to students from all over the world. Course places are allocated on a first come, first served basis and students are encouraged to make their own schedule. As this is a private school, an interview is scheduled before registration.
REGISTRATION
Prices, course and registration details, along with your specific needs can be discussed by phone.
You may also contact Ms. Evelyn via e-mail at: godoperates@petraalexandra.com
IMPORTANT
Please note Petra Alexandra, INC is not a cosmetology school, we are not licensed by the State of New York, nor are we an employment agency, however we are incorporated. We are a private school that merely teaches makeup and useful skills needed for entering the fashion, television and music industry.
Students may request a certificate upon completion of our programme.
GET THE FACTS
Miss Evelyn would like to encourage those seeking education in the field of makeup artistry to get the FACTS, and research the schools of their interest.
1. If a school claims to have worked with celebrities (making reference to themselves as celebrity makeup artist, as this term is used loosely), they are under obligation to present to you proof of their credibility in the form of press, magazines (this is known as tear sheets) or a reel showing their name / credit. i.e.:
MISS EVELYN'S PRESS
2. Show work of their graduates, i.e.:
Meet some of the graduates of Petra Alexandra, Inc.
3. Make sure the school is licensed by the State in which it operates, to ensure accountability
4. Do a search on the instructors name to ensure credibility
5. What does that school specialise in
6. Number of students in the class. This is to ensure your specific needs will be met and you will not get lost in the numbers.
7. What happens after completion of the course (please note a school is not under obligation to find work for graduates unless they facilitate an employment agency)
9. What are you paying for?
10. Does the school offer assistance in securing an agent upon graduation, and do they provide leads or have current contact within the industry
REVIEWS
"IN MY YEARS OF BEING IN THIS BUSINESS, I HAVE WORKED WITH OVER 200 MAKEUP ARTIST A WEEK TAPING STORIES FOR E! News, I HAVE WORKED WITH SOME OF THE BEST, THE PAT MCGRATH'S, AND MANY OTHERS, AND NEVER HAVE I SEEN ANYONE WITH "YOUR" TECHNIQUES AND TOOLS, NEVER! I HAVE TO DO A STORY ON YOU. MAY I HAVE YOUR CARD..."?
-Amy Silverberg
E! News producer
"HURRY UP AND GET BACK TO NEW YORK, WE HAVE WORK TO DO, IT HAS BEEN TWO WEEKS OF HELL WITH OUT YOU HERE."
In my absence to London
-Gray Scott
Photographer
"ON A SCALE OF 1 TO 10, VANESSA, YOUR MAKEUP IS AN 11."
-Mark Romanek
CMA Award winner and three time Grammy award winning Director
"I HAVE ASSISTED SAM FINE, I HAVE ASSISTED JAY MANUEL, BUT NEITHER OF THEM TAUGHT ME THE TECHNIQUES YOU HAVE SO GRACIOUSLY SHARED WITH ME."
-Velente' Frazier
Make-up artist to Tyra Banks and America's Next Top Model
"IT'S NEVER MAKEUP FIRST, THE PRELIMINARY IS INTERNAL. EVERY FACE THAT MISS EVELYN CREATES IS IT"S OWN IMMACULATE CONCEPTION, FROM DRAMATIC TO SULTRY, SOFT TO SUBTLE, EVERY WORK OF ART IS POLISHED TO PERFECTION AND DELIVERS WITH CARE, PROFESSIONALISM, CREATIVITY AND CONCERN, SHE BRINGS SUCH A SPIRIT TO THE SET".
-Stephanie Scott
Associate Beauty Editor of Essence Magazine
"HER TALENTS GO BEYOND THAT OF MAKEUP, A DIRECTOR SHE TRULY IS."
-Elizabeth Watson
The Albert Watson Agency
"THIS WOMAN UNDERSTANDS BEAUTY BETTER THAN ANYONE ELSE I KNOW...TRULY."
-Christie Dinham
Model Agent, Karin Models
Founder of Fashion How
"IT'S CLEAN, I'S FINISHED WITH DEFINITION AND VARIES DEPENDING ON WHO MISS EVELYN IS WORKING WITH."
-Sandra Martin
Fashion Co-ordinator of Essence Magazine
"VANESSA HAS THE MOST IMPRESSIVE PRESENTATION AND TECHNIQUES OF ANY MAKEUP ARTIST I HAVE EVER SEEN OR WORKED WITH, EACH TIME I'VE SEEN MISS EVELYN DO MAKEUP IT HAS BEEN EQUALLY DIFFERENT BUT EQUALLY BEAUTIFUL."
-Tippy Shorter
Owner of Luxe Salon in New York
"VANESSA POSSESSES THE UNCANNY ABILITY TO TAKE ORDINARY OBJECTS AND TRANSFORM THEM INTO SPECTACULAR ART PIECES. YOU CAN SEE THIS WITH HER UNCONVENTIONAL TOOLS AND APPROACH TO APPLYING MAKEUP. HER ROLLER PIN TECHNIQUE LEAVES A FLAWLESS CANVAS, WHICH SHE THEN SCRUTINISES WITH A MAGNIFYING GLASS, AS MISS EVELYN FROWNS UPON RETOUCHING. HER SIGNATURE "WET BROW" HAS BROUGHT FRESHNESS TO COUNTLESS FASHION PAGES."
-Marcia Fingal
Director of "A Slice of Guyana"
"ROLLER PINS... FACE MASK... BLOWING MAKEUP... PAINT EASEL... DOCTOR UTENSILS... CARPENTER TOOLS... MISS EVELYN APPROACHES THE ART OF APPLYING MAKEUP LIKE A SURGEON, ALWAYS METICULOUS, FLAWLESS, SURREAL. A POET WITH A PEN IN HAND, AN ARTIST WITH AN EASEL, A SURGEON WITH A SCALPEL AND AN EVANGELIST WITH THE WORD OF GOD."
-Veronica Chamlee
"THESE GIFTS HAVE ENABLED ME TO PRESENT AN AWARENESS OF THE NEED FOR GOD IN ONES LIFE. THIS IS MY MINISTRY, IT IS A MAKEOVER RATHER THAN JUST MAKEUP."
-Vanessa P.A. Evelyn
As quoted in the Gleaner
"EVERYONE ON THE SET OF THE LISA BONET SHOOT WAS AMAZED WHEN MISS EVELYN PULLED OUT HER SILVER-PLATED OPERA GLASSES TO CLOSELY MONITORED HER DELICATELY APPLIED MAKE-UP CHANGES."
-Joicelyn Dingle
As quoted for contributor page of Honey Magazine
As
a full service company we focus on all aspects of beauty, image development and presentation.
Here we intend to give personal attention to our students, treating them as
individuals, and helping them to achieve their dreams.